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Eliminate Identity Silos with IAM and CIAM Solutions That Secure & Simplify Every Identity Experience
by Brian Carpenter and Chris Curcio
An ever-growing number of compromised accounts for sale on the dark web continue to make headlines, and the RockYou2024 leak of 10B passwords in July was a stark reminder that password-protected accounts are not secure. While some incidents expose companies and their internal systems, others jeopardize consumer accounts, making them vulnerable to account takeover (ATO).
In today’s fraud landscape, multi-factor authentication (MFA) alone cannot solve this problem. Criminals are using bots, spoofed devices, fake IDs, generative AI and other tools to deceive you. With advanced fraud tactics, they seize control of accounts, devices and active sessions — at any point in the identity journey — not just at login.
The fact that sophisticated attacks target both employees and customers underscores the critical need to converge workforce Identity and Access Management (IAM) and Customer Identity and Access Management (CIAM) and fraud prevention into a single, harmonious system. This is precisely why CyberArk and Transmit Security have joined forces to provide leading-edge solutions that secure end-to-end identity experiences for millions of diverse users. Our strategic partnership promotes workforce productivity and serves to build customer trust with easy and secure identity journeys.
In this article, we’ll explain the challenges that companies face when implementing or operating a siloed identity and access architecture for their workforce and customers. When the underlying technologies work at odds or vendors simply don’t collaborate to support your initiatives, you’ll encounter complexity and protracted delivery times. CyberArk and Transmit Security’s partnership changes that paradigm to benefit you.
The challenges of working in identity silos
Large enterprises now confront a more evasive threat landscape while needing to uphold strict requirements around security, productivity, customer experience (CX), branding and the software development life cycle (SDLC). Identity projects within this environment are notorious for their complexities, prolonged delivery times, significant setup and maintenance costs, and stringent regulatory compliance requirements, all in the face of a dynamic threat landscape that evolves by the minute.
Difficulties multiply when using a disconnected identity architecture across your workforce (IAM) and customer access (CIAM) and anti-fraud solutions from competing vendors. While competitive behavior may not be overt, it can result in more headaches, protracted timelines and higher costs for your organization. With a lack of collaboration and strategic alignment, you are unlikely to get the necessary vendor support for seamless integrations. You can bet, it will impact your security posture, CX and IT overhead.
CyberArk and Transmit Security: Better Together
To eliminate these challenges, CyberArk and Transmit Security have formed an alliance, bringing together leading-edge IAM, CIAM and fraud prevention services. With two partners that collaborate, you benefit from solutions that complement and strengthen one another — to secure and simplify every identity experience while reducing IT overhead, complexity and costs.
In addition to best-in-class fraud prevention and identity management capabilities, CyberArk and Transmit Security offer customizable branding, automation and seamless integration tools, enabling your businesses to tailor workforce and customer journeys while fortifying security for everyone.
“Transmit Security is truly on the leading edge of innovation — a clear choice as CyberArk’s preferred enterprise-scale CIAM vendor. By offering a fusion of AI-driven fraud prevention, identity proofing and CIAM, Transmit Security removes data silos, complexity and security gaps left open by other customer identity providers,” said Khizar Sultan, VP Identity Solutions at CyberArk. “As a team, we are fully equipped to help enterprises confront today’s highly deceptive fraud.”
CyberArk utilizes Transmit Security Identity Verification, enabling companies to use the same AI-driven service to verify employee and customer IDs, which in turn, streamlines your identity stack. Any time the highest level of assurance (LoA) is needed, identity verification can validate the user’s identity by automating the analysis of the user’s ID and comparing that to a selfie with biometric matching.
“The forward-looking vision and standards of excellence at CyberArk are unsurpassed in the IAM market. CyberArk has long been our top recommendation for any company looking for future-proofed security-focused IAM,” said David Mahdi, Chief Identity Officer at Transmit Security, and former Gartner analyst. “With our new alliance, companies can be assured that our services and teams play well together — with a goal of building trust and confidence in all forms of digital identity.”
In partnership, CyberArk and Transmit Security offer a comprehensive solution that addresses the multifaceted needs of customer and workforce identity and access management:
Secure, seamless experiences: Features such as simplified registration, single sign-on (SSO), adaptive multi-factor authentication and federation provide secure and frictionless one-click access to cloud, mobile, SaaS and legacy apps. End users register one time for omnichannel access on any device. Progressive profiling, automated identity verification and passive fraud detection with behavioral biometrics and device fingerprinting minimize friction.
Strong authentication options: Select from phishing-resistant with passwordless authentication or passkeys, SMS OTPs, social logins, magic links, passwords and any combination of methods for strong MFA. You can opt for a fully passwordless system or a hybrid approach, making it easy to customize the UX to meet security and compliance requirements for customers and employees.
Dynamic fraud detection: An AI-driven fraud prevention engine collects a broad range of signals to detect and mitigate risk or elevate trust in real time. With the most accurate detection and layers of orchestrated services, you can automate step-ups, calling on identity verification, authentication or authorization to verify identities. Conversely, when there’s a high level of trust, you can remove friction from the user’s path.
Faster response to evasive threats: By leveraging GenAI, our joint solution can expedite risk response to combat today’s rapidly evolving threats, even authorized push payment (APP) fraud. Transmit Security’s Conversational Analytics delivers instant insights with enriched data, charts and graphs, offering better visibility of emerging attack patterns.
Let’s get it done together
Smart automation as a force multiplier: Leverage smart, AI-driven automation to seamlessly create user accounts, regulate access permissions, automate time-intensive workflows to improve the efficiency of every enterprise stakeholder.
A drag-and-drop journey builder: A visual no-code journey editor makes it easy to build, test and optimize orchestrated login flows that optimize security and UX. To design journeys, drag and drop elements into place, establishing if and when single-factor authentication is enough or if stronger MFA is needed.
Enterprise-class architecture: CyberArk and Transmit Security ensure the scalability, security, data privacy and resilience — to meet enterprise demands. Embedded API and web application security, anti-tampering and anomaly detection plus active-active multi-cloud global presence ensure uptime.
CyberArk and Transmit Security will work together to achieve your business goals for fraud prevention, workforce and customer identity security. Let us help you strengthen your security posture while reducing overhead costs amid the rapidly-changing dynamics of the AI era.
WIth best-of-breed, modular services, there’s no need to sacrifice. You get leading-edge innovation while also benefiting from the cost-savings and efficiencies of consolidating IAM and CIAM with two leading vendors that work hand-in-hand. Our strategic partnership promotes workforce productivity while also building customer trust with easy and secure identity journeys.
Solution Capabilities:
Unify IAM and CIAM with a fusion of identity management, fraud prevention and identity verification in a tightly integrated solution
Prevent fraud while improving UX with real-time risk and trust detection
Automate on/offboarding and increase efficiency with user self-service
Strengthen authentication with phishing-resistant credentials, including passkeys and passwordless MFA for customers, partners and employees
Mitigates risk and elevate trust on the fly with adaptable risk-based authentication
Automated identity flows are easy to create with no-code, drag-and-drop journey builder
Continuous access permission approval expedites audits and ensures compliance
Customizable UX with developer toolkits and low code widgets
Gain the advantage of vendors that collaborate to achieve your IAM, CIAM and fraud prevention goals. Read our full better together story or visit CyberArk Marketplace to get started. Or better yet, reach out to CyberArk for additional information or book a meeting with Transmit Security.