How to Choose the Right Solution for Security, Compliance, and Customer Experience
Customer Identity and Access Management (CIAM) is no longer just about logins. It’s about protecting customers, enabling seamless digital journeys, and building trust at every interaction. We believe that according to the Gartner Buyers Guide for Customer Identity and Access Management, organizations that treat CIAM as a one-off project often face higher costs, fragmented decision-making, and missed opportunities.
So what does it take to select the right CIAM platform?
Our Key Takeaways From This Report Are:
1. CIAM requires broad stakeholder alignment.
IAM leaders, security leaders, marketing, and application owners often have different goals. Successful CIAM projects clearly communicate the business value: enabling growth, reducing risk, and enhancing customer experiences.
2. CIAM is a strategy, not a one-off project.
It must address more than authentication — including consent management, identity verification (IDV), and ATO prevention — and scale across all customer-facing apps and channels.
3. Organizations should take a use-case driven approach.
Every CIAM RFP should consider customers, partners, citizens, and even machine identities. Limiting scope to “just login” risks costly rework later.
4. Buy > build for scalability and compliance.
Homegrown CIAM is expensive to maintain and rarely keeps pace with evolving requirements. Commercial CIAM platforms bring out-of-the-box compliance, scalability, and integrations.
5. CIAM is the orchestrator of customer journeys.
It integrates with DXPs, CRMs, marketing platforms, and security systems to balance low- friction experiences with robust security controls.
What to look for in a CIAM Vendor
- Modern architecture and standards (OAuth, OIDC, APIs)
- Registration and progressive profiling
- MFA and account takeover (ATO) prevention
- Identity verification (IDV) at onboarding and recovery
- Consent and preference management (CPM) integration
- Customer data integration with CRMs and CDPs
- Support for B2C, B2B, and multi-constituency user groups
- Strong developer tools and SDKs for extensibility
Where Transmit Security Stands Out
Transmit Security’s Mosaic Platform directly addresses the following challenges:
- Fusion of Customer Identity and Access Management and Fraud Prevention to stop ATOs, bots, synthetic identities, and scams before they impact customers.
- Passwordless-first experiences that reduce friction and improve security.
- Flexible orchestration to integrate IDV, AML/KYC, consent, and privacy across customer journeys.
- Developer-friendly SDKs and APIs for rapid deployment across web and mobile.
- Scalable SaaS and on-prem options for enterprises needing global reach and regulatory control.
This unique fusion of identity + fraud intelligence ensures organizations don’t need to stitch together multiple vendors to meet the aforementioned criteria.
Final Word
We believe that the Gartner Buyers Guide for Customer Identity and Access Management makes it clear that CIAM is more than authentication. It’s about protecting customers, enabling seamless journeys, and ensuring compliance, all while adapting to fast-changing business requirements. That’s exactly why Transmit Security continues to be a trusted provider in CIAM and fraud prevention.
Download the report to explore full recommendations by Gartner, and
Contact Us to learn how Transmit Security can help you future-proof your customer identity strategy.
Gartner, Buyers Guide for Customer Identity Access Management, By Abhyuday Data, Rebecca Archambault, Michael Kelley, 7 May 2025
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