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KuppingerCole Analysts Name Transmit Security an ‘Overall Leader’ in Fraud Reduction Intelligence Platforms

After extensive research and product testing, KuppingerCole Analysts named Transmit Security a leader in three categories: ‘Overall Leader,’ ‘Innovation Leader’ and ‘Product Leader’ in the Fraud Reduction Intelligence Platforms Leadership Compass 2023. We are greatly honored by this distinction and will keep innovating to protect companies from the growing volume of fraud that targets customer-facing apps, services and accounts.  

At Transmit Security, we value independent analyst research and take it seriously. In-depth, unbiased reports on cybersecurity and identity management give industry leaders, like you, critical insights that help move your tactics and strategies forward. Ranking reports, in particular, help you assess and compare solutions.

With this purpose core to their mission, KuppingerCole Analysts performed detailed comparisons of the industry’s leading Fraud, Risk and Intelligence Platforms (FRIP), which are now a critical component of customer identity and access management (CIAM). Born of necessity, FRIP solutions are essential to detect and mitigate account takeover (ATO) and new account fraud (NAF), also known as account opening (AO) fraud.

Director of Cybersecurity Research and Lead Analyst at KuppingerCole John Tolbert writes, “The Transmit Security Platform has support for standards that boosts its interoperability and makes it easy to deploy. Organizations in…finance, banking, insurance and retail should have Transmit Security on their shortlist for evaluation for FRIP services.”

We encourage you to read KuppingerCole’s full 107-page Leadership Compass report, or keep reading to get our synopsis and interpretation of what this means for you. In this article, we’ll share KuppingerCole’s insights on the state of fraud and what’s needed in a complete FRIP solution. But first, why should you care? 

Account fraud is growing at an alarming rate

In the report, Tolbert states, “Fraud is a major cost to businesses worldwide and…fraud perpetrators are continually diversifying and innovating their Tactics, Techniques, and Procedures (TTPs).” When it comes to account opening fraud, he says bad actors are using stolen identities or piecing together personal information to create synthetic IDs. He explains, “Such fraudulently created accounts can be more difficult to detect, which is an advantage for the attackers.”

Taking over existing customer accounts can be equally deceptive, given that fraudsters often login with the customer’s correct username and password. On the surface, they appear to be your trusted customer. This is why behavioral biometrics and device fingerprinting have become essential — to detect unusual behavior that doesn’t match the individual customer’s typical behavior. These are key components of a complete FRIP solution, but much more is needed.

The 6 must-have FRIP capabilities 

As it pertains to inclusion criteria for the Leadership Compass report, and more specifically, critical capabilities of FRIP, KuppingerCole highlights the six major functions:

KuppingerCole Analysts Name Transmit Security an ‘Overall Leader’ in Fraud Reduction Intelligence Platforms - 24C9BDD0 278E 43D4 BC85 3D54CDAA03E9

Image courtesy KuppingerCole Analysts: Fraud Reduction Intelligence Platforms Leadership Compass 2023.

How does Transmit Security measure up?

KuppingerCole states, “[Transmit Security] Detection and Response Service contains functionality in all the FRIP component areas defined above.” The section on Transmit Security (page 94) highlights device intelligence capabilities, which examine geo-location and geo-velocity, IP address, reputation and more. Our privacy-age device fingerprinting is able to detect device spoofing, virtual machines, session hijacking, device takeover and remote access tools, among other risks. KuppingerCole also points out that Transmit Security can detect known users on new devices, and user behavioral analysis (UBA) is able to see login and transaction patterns. 

The report highlights our bot detection capabilities, strengthened by behavioral biometrics, UBA and device intelligence. “Transmit Security has multiple bot management options including allow- and deny-listing, challenging, throttling and redirecting bots. The Transmit Security Platform prevents…bot-initiated fraud types that commonly interrupt ecommerce and finance sites such as inventory hoarding, headless browsers, malicious ad insertion, account creation and credential stuffing bots, ticket scalping, gift card cracking, fake goods/job postings, and Authorized Push Payment fraud.”  

How KuppingerCole Rates Transmit Security

Here’s a snapshot of Transmit Security’s offering across a number of dimensions — from security to usability. We are honored to see our top scores across the board!

KuppingerCole Analysts Name Transmit Security an ‘Overall Leader’ in Fraud Reduction Intelligence Platforms - image 13

Image courtesy KuppingerCole Analysts: Fraud Reduction Intelligence Platforms Leadership Compass 2023.

The FRIP report lists Transmit Security’s strong suits — quote —  


  • Fast deployments via APIs and SDKs
  • Can determine known users on new devices.
  • Exhaustive and customer configurable UBA examines transaction level and contextual details and patterns.
  • ML detection models can be customized if needed.
  • Risk scores can be output in multiple standard token types as well as over APIs.
  • Excellent API support and security
  • Good call center integration features
  • 24/7 security research lab and analyst services for incident response

The view from Transmit Security

Powered by machine learning and AI, Transmit Security Detection and Response continually monitors activity to assess risk, trust, fraud, bots and behavior. Embedded orchestration correlates data, analyzing hundreds of signals to assess risk and trust within the full context of all that’s happening. Accurate, context-aware recommendations enable you to adapt to risk and trust in real time. Behavioral biometrics and device fingerprinting allow you to remove friction for trusted customers. 

From a Transmit Security perspective, the six major capabilities not only align with our Detection and Response Service, but also the Transmit Security Platform as a whole. Identity-security doesn’t end when a user is onboarded, credentialed and has MFA enabled. CIAM is now much broader than that — out of necessity. ATO and NAF can lead to card-not-present fraud, mule accounts, fraudulent money transfers and other costly scams. And these attacks can happen at any point across the digital identity lifecycle. It’s simply essential to secure account opening, on-going access, account resets, active user sessions and transactions. 

The growing importance of identity proofing

KuppingerCole recognizes the need to secure customer onboarding and high-stakes transactions. The report states, “Vendor solutions exhibit an increased emphasis on providing identity proofing services, either within their platforms or through OEM or technical partnerships.” 

From our perspective, it’s absolutely essential and why we’ve taken identity proofing to the next level: 

  • Transmit Security is the only vendor with Identity Verification natively built into a complete CIAM platform. This eliminates complexity, security gaps and ensures seamless interoperability with our Detection and Response Service.  
  • Transmit Security Identity Verification prevents account opening fraud with  AI-powered automated photo ID, selfie analysis and biometric matching. 
  • Transmit Security Data Validation offers a passive form of identity proofing that analyzes the data users provide to ensure it’s accurate and authentic.  

Other key takeaways

  1. The FRIP report notes, “Transmit [Security] also has leading products in the Passwordless Authentication and CIAM spaces.” KuppingerCole named Transmit Security an ‘Overall Leader’ in a related report: Passwordless Authentication Leadership Compass 2022.

    This is a part of our vision and customer commitment at Transmit Security, to give organizations a platform that can handle all aspects of the digital identity lifecycle. You no longer have to use a plethora of point products, which creates complexity, unwanted data silos and security gaps.
  2. KuppingerCole states, “Fraudsters continue to innovate, deriving additional techniques from existing ones and developing new methods delivered across all channels.”

    From a Transmit Security perspective, consolidating and orchestrating security across all channels is critical, as attackers will always look for the path of least resistance. Most identity solutions lack the security and fraud protection that’s needed.

A holistic approach to fraud prevention 

Identity-security solutions that span the full identity lifecycle are now a requirement for any business to keep up with the threat landscape. Legacy identity and bolt-on solutions will not scale or keep up with growing demands. It’s exactly why Transmit Security has fused cybersecurity with identity and access management — across the identity lifecycle.

We’ve focused on fraud reduction intelligence since day one, and we’re honored that KuppingerCole has recognized us as a leader in Fraud Reduction Intelligence. Explore how Transmit Security Detection and Response delivers next-level fraud prevention


  • David Mahdi, Chief Identity Officer

    As a former Gartner research VP and identity, cryptography and cybersecurity visionary, David Mahdi is an industry recognized pioneer and co-founder of the emerging machine identity management market. A top performing analyst, his depth and breadth of coverage made him one of the most demanded industry analysts for clients around the globe.

  • Brooks Flanders, Marketing Content Manager

    In 2004, the same year the U.S. launched the National Cyber Alert System, Brooks launched her writing career with one the largest cybersecurity companies in the world. There she wrote about enterprise security and the highly-deceptive threats designed to circumvent standard defenses. Nineteen years later her interest in helping companies solve complex security challenges still runs deep.