The Divergence of Customer IAM and Workforce IAM

Discover 8 ways IAM and CIAM are distinctly different

One fundamental difference: control

Companies manage and limit the devices employees use. But customers expect the freedom to log in with any device they choose.

So if you try to meet customer needs with IAM instead of CIAM, multi-device support becomes your first challenge. This is merely one example. Many factors invoke major differences in the capabilities needed to serve and secure customers versus employees. This white paper covers it all.

Executive Summary

In this white paper, you’ll learn 8 key differences between IAM and CIAM — unique challenges that dictate different capabilities and design. Customers and employees have vastly different needs in terms of:

  1. User experience
  2. Scalability and reliability
  3. Devices
  4. Channels
  5. Integrations
  6. Privacy and data regulations
  7. Identity verification
  8. Fraud detection and prevention

Throughout the paper, you’ll find relevant insights and examples that demonstrate why repurposing IAM for customers is the wrong approach. By the end, you’ll know what’s needed in a CIAM solution to achieve the best outcomes for your customers.

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