Not all passwordless customer authentication services are equal

Password-based authentication is inherently vulnerable to attacks that target the weakest link in the security chain — the user. It’s inevitable that customers are going to make mistakes when it comes to their passwords.
Most reuse passwords multiple times across accounts or fail to make them strong enough. On top of the security risks, passwords damage the user experience, which negatively impacts business. 

Considering the high demand to effortlessly and securely authenticate customers, the need for a passwordless customer authentication service has become a strategic imperative. 

Currently, there are a plethora of customer authentication services available on the market — but not all passwordless authentication is equal. In order to be truly effective, there are a couple of essential capabilities that your selected customer authentication must have. 

In this buyer’s guide, we’ll help you identify and evaluate the core requirements needed for selecting the right passwordless authentication solution for your customers. 

In this guide you’ll learn: 

• The 7 core requirements every passwordless authentication service must have
• The key questions to ask when evaluating a potential passwordless customer authentication service
• Why your business needs a purpose-built authentication service